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It is called H-Umus and it realizes Minority Report like interfaces. The first installation of interactive shop windows for Tim Brasil in Rio de Janeiro and San Paolo dates back to 2007. The system elaborates the inputs given by touching the shop window just like using our keyboard or mouse. This new way of interacting gives us a complex system in a simple and immediate way and it enables us to enjoy instantly every kind of information. The applications are really unlimited.

H-Umus originates within H-Farm: the research and technological innovation center born in 2005 in Ca’Tron (Treviso) from a Riccardo Donadon’s idea. Technically it’s an incubator: it invests money and know how in ideas, turning them into successful companies. Having the right idea is not enough. Figuring out the moment, thinking about the possible applications, realizing and marketing within a proper business model, that is what is needed. Currently, the H-Companies are eight: H-art, H-care,   H-umus, H-play,,, BigRock,

When these technologies will be spread we will be able to pass by a music shop and download on our mobile phone (and not only) the latest top ten hits via Bluetooth, or go to a museum and get the information we need, or pay through cash dispensers, or create interactive and catchy presentations, or bring out new products with interactive advertising campaigns and also “talk” with the cities.

“Venice speaks” is a H-Umusand Fondaco’s project: Venice and other cities (especially cities of art), among which I hope to see Florence soon, need an efficient information flow management for visitors and citizens. Cities will be able to send touristic information, video clips and images for free on reachable mobile phones, PDA and personal computers. In this way, cities will build a capillary informative net and customizable routes depending on the needs of the potential users : tourists and citizens. Consequently, there will be a better management of the tourists flow, limiting and foreseeing problems, all using a simple and fascinating technology.

Let’s guess the messages we could receive on our mobile phones: “Welcome to Venice! Switch your Bluetooth on in order to receive useful information! – Palazzo Ducale is opened until 7 pm – Via xxx is closed for works.”, but also information about transportation, special events, museums, restaurants, hotels, weather, taxes and much more. This technology will use a centralized console (blue server) that will define the setting of the transmitting arrays (blue spots), which will be small and adequate to the existing urban furniture. The investment in Venice will be funded by private sponsors, the management  will rely on a plan that pays attention to the time slots and to the updating in order to give the right information in the right moment.

Who will manage the contents of the whole world? I think that this is a project worth of investing in, now.

Let’s stay tuned !


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